"Firstly, I have to say that while incidents of domestic violence rose by 30% last World Cup, I doubt that domestic violence itself rose in hugely meaningful terms. I imagine that what was seen was not a rise in men abusing their women partners, but a great surge in men abusing their women partners all at once. I imagine that virtually all of the perpetrators were already perpetrators (or would have soon become perpetrators) — they just all decided to commit their assaults around the same time, for a change. The World Cup didn’t make them do it. And so I think that centering a campaign around the World Cup as though it’s a cause is somewhat misguided."
check out the whole article, she's a genius.