real people stand up to end capitalist heteropatriarcy

Women's Aid invites you, yes you! to Stop Violence Against Women and Children by buying his 'n' hers t-shirts in support of their Real Man campaign ("Real Men Stand Up To End Violence Against Women And Children"). Choose between the manly black 'Real Man' tee, or the dainty white 'I'm A Fan Of A Real Man' cap-sleeved number, no this is not some kind of poor ironic joke, this is a genuine women's charity endeavour and we would like to promote the idea that women must applaud a man - by buying a t-shirt - who wants to appear to be not-an-abusive-knobend - by buying a t-shirt - you see? and in doing so we get to prove how totally we've abandoned any semblance of feminist social critique for whatever it was worth in the first place. and, look, we're subverting masculinity by making some of the celebrities look a bit gay with like headbands and stuff, so cute! didn't you always wish those hot hunks could be yr GBF at the same time? shhh, no they're not fair trade or anything, we thought about it but it was like too expensive so like we just need to make women in the global south make t-shirts in violent conditions so that we can sell them to pay for our Important Work pushing paper and risk assessments and asking the state for more criminal justice remedies for domestic abuse because this Ends Violence Against Women And Children, obvs.

(And meanwhile Women's Aid's competitors Refuge thank - get this - British American Tobacco and Philip Morris among their corporate sponsors. Plus, depressingly, Avon&Refuge in corporate partnership seem to be the highest-profile voice protesting cuts to DV services. kill me now)